Casa Tua Herzliya Review: A Real Italian Pasticceria in the Azrieli Outlet
Israel has no shortage of bakeries. It's had very few places that bake the way an Italian pasticceria does: laminated dough pulled into dozens of paper-thin ridges, brioche rich with butter, cream piped by hand, and a counter that changes with what came out of the oven that morning.
Casa Tua is one of those places, and it's in Herzliya. It sits in the arched piazza of the Azrieli Herzliya outlet, on Medinat HaYehudim Street in Herzliya Pituach, and if you have any weakness for pastry you should plan a morning around it.

Who's behind it
Casa Tua opened in spring 2024. It belongs to Rachel and Andrea Maggi, restaurateurs who ran Italian places in Europe and the United States before settling in Israel, and who also own Calata 15, the Italian restaurant a few doors along the same street. They took their time: the project ran for two to three years from idea to opening.
The pastry comes from serious hands. Matteo Cavazzoni, who has a pasticceria under his own name in Fano on Italy's Adriatic coast, is a partner. The pastry chef on site, Davide Dorbini, trained under Emmanuele Forcone, one of the Italian team that won the Coupe du Monde de la Pâtisserie, the world pastry championship, in 2015. You can taste it.
Walk the counter first
Don't order at the door. Walk the length of the glass counter and look, because there's a lot to take in.

The room is built for it. White tiles, marble counters, terracotta tiles and an arch behind the bar, industrial lamps overhead, and a gold Victoria Arduino espresso machine at the entrance. The staff are quick and happy to explain what everything is. Most labels are in Italian with a Hebrew line underneath.
What to order
The cornetto with pistachio cream. Start here. It's an Italian croissant, a little sweeter and softer than the French one, glossy on top and filled with pistachio cream, with a dot of it piped on the crown so you know which one you're getting.

The brioche. Two kinds sit side by side and you'll want both. One is crowned with almond cream and a blob of pastry cream under a snow of icing sugar. The other is the brioche ricotta e frutti di bosco, a soft bun topped with ricotta cream, crumble and a red swirl of berry jam. It was 26 shekels in October 2026, and worth every one.

The involtino sfogliato. These are the pastries that stop people at the counter: rolls of laminated dough with ridges so fine they look combed, crisp all the way through, dusted with sugar at the ends. The amarena cherry version is the one to try.

The cakes. Tiramisu by the bar, with a chocolate coffee bean on top. Raspberry tarts piled high and finished with a leaf of basil. And the gianduja domes, glossy milk chocolate and hazelnut spheres on a biscuit base, each topped with a little biscuit flower. They look almost too neat to cut. Cut them anyway.

Below them sits a row of flaky cannoli filled with cream and topped with a cherry, and further along there are chocolate hazelnut tarts and chocolate-glazed girella rolls.

Not only sweet
Casa Tua works just as well for lunch. The savoury case holds focaccia sandwiches on rosemary bread with mozzarella and greens, croissant sandwiches, small panini with egg and tomato, and squares of pizzette with tomato and mozzarella.

Order a pizzetta and a coffee, then something sweet to finish at the marble counter. Everything comes in paper boats printed with the Casa Tua name, ready to eat in or take away.

The practical part
Casa Tua is at Medinat HaYehudim 85, Herzliya, in the Azrieli Herzliya outlet, phone 09-966-4340. As listed on its website in October 2026, it's open Sunday to Thursday 07:00 to 20:30, Friday 07:00 to 16:30, and Saturday 07:00 to 20:30. Being open on Saturday makes it one of the easy weekend breakfast choices in Pituach. It also delivers through its website and Wolt.
Go in the morning, when the counter is fullest. Expect a queue on Friday and Saturday mornings. It moves fast, and the counter gives you something to look at while you wait.
For more places to eat nearby, see Herzliya Restaurants. For where to stay a short walk away, see Where to Stay in Herzliya.